Fall Prep Training Campaign · Josephine x Megafon

15 to 21 Spots.
One System
To Fill Them.

You gave me the number yourself: 15 to 21 more players in the fall prep training, with tryouts starting in November right behind it. You are not short on coaching. You are short on parents who know the academy exists. Here is exactly how we fix that, and how fast.

One shoot day · 15 pieces · Ads running in under 3 weeks

The honest read

Where You Are Right Now

None of this is a coaching problem. Your training sells itself once a family walks in the gym. The gap is everything that happens before that.

Your reach stops at people who already know you

Instagram stories, community events, sponsorships, word of mouth. All four only reach families already in your orbit. The parents you need have never heard your name.

There is no content system

Posting when there is time is not a system. A system means the academy shows up every week, on purpose, saying something a parent actually cares about, whether or not you are thinking about marketing that day.

Interested parents have nowhere to go

A parent sees a story, thinks "maybe," then closes the app. There is no page that explains the program, no form to fill out, nowhere to raise a hand at 10pm on a Tuesday when they are actually thinking about it.

The ones who are not ready yet disappear

Most parents will not enroll the first time they hear about you. With no database, every one of them becomes a stranger again. Which means you have no list to call before November tryouts.

You have a $150,000 a year goal and a program that already works. What is missing is not skill. It is awareness.

Working backwards from your number

What 15 to 21 Spots Actually Takes

This is not a guess at a big round number. It is your gap, run backwards into the traffic it takes to close it.

The gap15-21Spots to fill in the fall prep training, your number
Parents who need to raise a hand100-160Planning at roughly 1 in 6 to 1 in 8 enrolling
Enrollments that cover the build~11Everything past that is yours

That is the whole job. Get roughly 100 to 160 interested parents in front of the program, follow up with every one of them, and 15 to 21 enroll. Around the eleventh enrollment the entire build has paid for itself. The 1 in 6 to 1 in 8 figure is a planning assumption, not a promise, and it is the first thing we replace with your real numbers once ads are running.

The angle

The Barrier Is Not Price.
It Is "Is My Kid Good Enough?"

Every parent looking at a volleyball academy runs the same silent calculation: is my kid going to make varsity, and if not, was this a waste. That question keeps more families out than cost ever will. Your answer to it is the strongest thing you own, and almost nobody hears it right now.

01

Fundamentals and skill development

The technical base that holds up under pressure, taught properly instead of assumed. It is the part every parent thinks they are buying, and it is the part most programs skip past to get to games.

02

Mental performance training

The part almost no academy trains. How a player handles a bad set, a loud gym, a game going sideways. Parents recognize this immediately, because they have already watched their kid fall apart over it.

03

Mindset and confidence, the person first

Varsity is not guaranteed and you say so out loud. What you promise is a kid who leaves more capable and more confident than they walked in. That is a promise a parent can actually say yes to, whether or not the team list goes their way.

This is your differentiator and it is also why a targeted ad will work here. You are not competing on court time or coaching credentials. You are the only one answering the question the parent is actually asking.

One shoot day · 15 pieces

What We Shoot

One day in the gym, 15 finished pieces out of it. Not 15 versions of the same video. Three jobs, three different builds, shot back to back so you only block out one day.

5 pieces

Organic Trust

Straight to camera, your philosophy in your own words. These live on your feed and stories so when a parent who saw the ad goes to check you out, something real is waiting for them.

Example: "Your kid does not need to make varsity for this to be worth it. Here is what they actually leave with."
6 pieces

Targeted Ads

Built to run cold to parents in your area who have never heard of you. Each one calls out the parent, not the player, names the thing they are already worried about, and gives one clear next step.

Example: "If your daughter loves volleyball but freezes the second the gym gets loud, that is not a talent problem."
4 pieces

Retargeting

These only run to people who already clicked, watched, or visited the page and did not sign up. Parent testimonials, what a session actually looks like, and direct answers to the two or three reasons people hesitate.

The cheapest traffic you will ever buy, because they already know who you are.

We film the parent testimonials the same day if you can get two or three families to the gym. Those pieces do more work than anything else in the retargeting set, and they are the hardest thing to go back and get later.

From scrolling to enrolled

How a Parent Actually Gets to You

Five steps, and only the first one costs money. The rest is the system doing its job while you coach.

01

The ad finds them

Runs to parents of school-age players inside your radius in Vancouver. This morning they had never heard of the academy. Tonight they have.

02

They land somewhere that makes sense

One page that explains the fall prep training in about 30 seconds. What it is, who it is for, when it runs, what it costs. No hunting through Instagram, no DM required.

03

They register themselves

The ones who are ready sign up right there without talking to anyone. Those are the easy wins, and they happen while you are on the court.

04

Everyone else still gets captured

Name, email, phone, and what they are interested in. An automatic text and email go out right away so nobody sits waiting on a reply that never comes.

05

You get a list, not a mystery

Every parent who ever raised a hand sits in one place with a note on where they are at. You call the warm ones. In November, when tryouts open, you are not starting from zero.

Step five is the one almost everybody skips, and it is the one that pays for tryout season.

Different businesses, same machine

This Is Not the First Time

+89New patients year over year for a North Vancouver dental practice, from content alone
~3xReturn on $16,180 of ad spend for a Vancouver health practice
5 yrsBuilding this for local Lower Mainland businesses

The closest comparison to you is Apex Football Academy in Surrey. Same shape of business: youth sports, seasonal intake, a program that sells itself once a parent shows up, and word of mouth as the only real source of families. We ran their spring campaign on $4,281 of ad spend and 2,438 parents put their hand up, at $1.76 each. Different sport, exact same problem you described to me in the DMs.

The investment

What It Costs

One payment to build it. A small monthly to run it. The monthly is month to month and you can cancel any time.

Pre-productionTargeting, offer, messaging, and the full shot plan locked before anyone picks up a camera Included
The shoot dayFull crew in your gym, all 15 pieces captured in a single day Included
15 finished piecesEdited, captioned, and formatted for feed, stories, and paid ads Included
The registration pageBuilt to explain the program clearly and take a registration on the spot Included
The capture systemForms, your lead database, and automatic text and email follow-up on every enquiry Included
Campaign launchAd account setup, audiences, tracking, and the first ads live Included

To get started

$4,000CAD, one time

This is what gets us moving. It covers pre-production, the crew, the shoot, the edit, and everything we build before a single ad runs. Around the eleventh enrollment it has paid for itself, and you told me you need 15 to 21.

Then, once the campaign is live

$500CAD /month

Month to month, cancel any time, no contract and no minimum term. Ad spend is separate and paid straight to Meta, never to us. For a campaign this size we would start around $20 to $30 a day and adjust off the first week of real data.

The ongoing part

What the Monthly Actually Buys

The build is a one time thing. Keeping a campaign working is not. This is what happens every month it is running.

Ad managementBudgets, targeting, and daily monitoring. We turn off what is not working and move the money behind what is Included
Creative rotationAds stop working when the same people see them too many times. We rotate pieces from the shoot so the campaign does not go flat before your sessions start Included
The backend, maintainedLead capture, the follow-up texts and emails, and the database kept clean so nothing falls through Included
Reporting you can readWhat went in, what came out, what we are changing next. Monthly, in plain language, no dashboard homework Included
Direct supportYou message us, we answer. No ticket system, no account manager in between Included

If you get to a point where the classes are full and you want to stop, you stop. The content, the page, and the database are yours either way.

The runway

From Today to Ads Running

This week

Payment in, pre-production call

We lock the targeting, the offer, the messaging, and the exact 15 pieces before anything gets filmed. This is the call that decides whether the ads work.

Week 1

Shoot day

One day in your gym. All 15 pieces, plus parent testimonials if you can get two or three families there.

Week 2

Ad pieces cut first, system built alongside

The 6 ad pieces get edited ahead of everything else. Registration page, forms, database, and follow-up get built at the same time so nothing waits on the edit queue.

Week 3

Ads live

Paid traffic starts running to the page. The organic pieces begin rolling out weekly behind them so the profile backs up what the ad promised.

Weeks 4-8

The campaign works your fall intake

Retargeting switches on once there is an audience to retarget. We adjust weekly off real numbers, not guesses.

November

Tryouts, run to a warm list

Instead of announcing tryouts to strangers, you announce them to every parent who ever raised a hand. That list is the asset you do not have today.

If your fall sessions start sooner than this, say so on the call. We can pull the ad pieces forward and have paid traffic running inside 10 days, with the rest catching up behind it.

Before we start

What I Need From You

Five things and we can get moving this week.

You already built the part that works. The only reason those 15 to 21 spots are still open is that the right parents have not heard of you yet. That part is fixable, and it is fixable before your fall sessions start.


Let's Fill the Fall Prep